NEXT BY GALDERMA

“What will I look like in 5, 10 or 15 years from now? And how can I improve on it?” 

Consumers are becoming preoccupied with holding the markers of age at bay. Looking forward, effective ways to stimulate collagen and elastin production are likely to emerge, along with other youth-restoring solutions. As proactive beauty becomes established, we will likely see multi-modal treatment plans combining several aesthetic interventions with skincare, nutrition, and long-term health and wellness.
 

Consumers are increasingly embracing products with minimal environmental impact, that align with their ethical values and provide natural-looking results. Additionally, there is demand for products that seamlessly integrate with the body, indicating a push-back against artifice.

Today’s consumer expects transparency and accountability regarding ingredients, in addition to sustainability and ethical impact. In addition, ‘Skinimalist’ consumers are actively celebrating wearing less makeup. We expect to see further developments in tissue-engineering science as an alternative to silicone implants, products that trigger natural processes, and the continued demand for ‘great skin, no makeup.’ 
 

Approximately half of beauty-interested Gen Z and Millennial consumers use social media to follow celebrity performers. And while today’s trends are often instigated by celebrities, their growth is enabled by viral social media trends, inspiring a need for immediacy. 

For consumers it’s about satisfying novelty – but for practitioners, it’s more complicated. It’s about knowing if a look is ‘fast’ or here to stay, and how to safely react to the mindset of ‘disposable looks.’ In the future, we may see treatments designed for temporary life states (e.g.., a wedding or a vacation) as well as a continuation of treatments that can be safely reversed.
 

Social media has enabled niche fan groups to connect, while constant exposure to famous faces has triggered an aspiration that also impacts consumer demand. Digital filters can seamlessly morph real faces into those of animated characters, cueing aesthetics with the possibility of bridging the gap between fantasy and reality. 

We expect to see an increase in demand for flawless skin inspired by famous faces. Meanwhile, some consumers may embrace future technological advancements in prosthetics and implants to look like certain characters or virtual AI avatars. 
 

We live in an era that encourages people to own their individuality in fashion, styling, hair, makeup and, now, aesthetic treatments. Who you are and who you want to be is open to exploration in a trend that celebrates every aspect of self and that links to our personal worlds and cultural communities.

The need to go beyond a ‘one-size-fits-all’ approach is set to grow, with consultations that consider all patients’ desired outcomes – even if they differ from typical beauty standards. Face-shaping and nose re-modelling will be two areas in which we will see a more individualized approach. 
 

Consumers are cancelling expectations of what certain ages should look like, as they employ aesthetics to express their ageless attitude. The vital attitude shift is towards ‘preservation.’ Language is pivoting away from reversal-focused ‘anti-aging’ and toward terms such as ‘pro-aging’ and ‘agelessness.’

As they age, patients will continue to express their desired look with treatments and technologies. We will also see a more holistic, inside-out approach to aging, providing people with guidance on the best combination of treatments, supplements and lifestyle choices aiming to revitalize how they look and feel.
 

“In partnership with a renowned trend-forecasting agency, and in collaboration with revered healthcare professionals and influencers, we’ve identified six trends poised to shape the future of aesthetics. The trends that we see emerging now have the potential to become bigger and impact consumer decisions regarding their beauty and skincare choices. At Galderma, everything we do in the world of aesthetics is a manifestation of our belief in ‘Aesthetic Possibilities, Shaped Together.’ It’s a new, more collaborative and future-facing approach that is at the core of NEXT by Galderma.” 
 

GERRY MUHLE 
HEAD OF GLOBAL PRODUCT STRATEGY
GALDERMA